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Email Marketing

For details, contact: services@plays411.com

In addition to our weekly discount ticket offers, Plays411 offers private email notices called e-tools and e-blasts.

E-TOOLS - Free with every ticketing package

The e-tool is an HTML graphic email that comes directly to your patrons' email and appears as a graphic image. (It is not an attachment or a jpeg.) The information in your e-tool can alert your patrons to any specific messages you need to give them, such as:

  • Discount offers to friends and VIPs
  • Press invitations
  • Extension notifications
  • "Last chance" reminders
  • Closing notifications
  • And more! One free e-tool is included in every Plays411 Ticketing Package.


What's an e-blast? An e-blast is a special, private e-tool to our entire database of more than 50,000 interested patrons. These are opt-in, interested patrons who are looking for your information. Regular price is $375. (Prices vary for Plays411 ticket agency clients and non-clients.)

Contact services@plays411.com for more information on email marketing options.

Publicity / Press Releases

For details, contact: publicity@plays411.com

Take advantage of our established media contacts in Los Angeles and beyond to help promote your show.

We send your calendar listing, press release, and invitation to review to our exclusive media contacts for $500. We will also call the press and follow-up with them for an additional $150. (Or you can make the follow-up calls to the editors yourself.)

Note: As we do not release our press list, your follow up calls must utilize your existing press list.

Contact us at publicity@plays411.com for more information.


For details, contact: services@plays411.com

We can design, print and/or mail your postcard, flyer or other marketing materials to our established mailing list.

Our exclusive lists are of frequent theatre patrons and can be further targeted by zip codes, female, male, gay, specific profession, etc.


  • You supply postage per piece depending on size.
  • We can also supply postage: Add $20 per 1,000.
  • Labels & labor:   Only $60 per 1,000.


(No list fee if list supplied by you on labels or disk.)

Plays411 Ticketing Service clients:

  • $75 per 1,000 general list.
  • $100 per 1,000 for $1,000 target mailing list.

Non-Plays411 Clients:

  • $125 per 1,000 general list.
  • $150 per 1,000 for $1,000 target mailing list.

For more information, email us at services@plays411.com


For details, contact: services@plays411.com

We can distribute your flyers, posters and other relevant promotional material in our targeted Los Angeles-area distribution zones.

One neighborhood is only $75 (for posters and postcards).

Multiple neighborhoods (with one replenishing) are just $275.

As Los Angeles' best, most service-oriented consulting agency and provider of ticketing services for producers, we look forward to making your L.A. area production an enjoyable and memorable experience!

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